Age Wave and Harris Interactive, a leading market research firm, worked together to conceptualize and conduct a landmark study of the lifestyles, attitudes, activities and financial needs of today´s – and tomorrow´s – retirees.* We asked 1,000 adults age 55+ what retirement was really like. Did they plan well for their retirement? How long did they save and invest for their retirement years? Did they benefit from professional assistance in creating a retirement plan? What do they wish they had done differently?

The research revealed groundbreaking findings: the emergence of four definitive retirement segments – "Ageless Explorers," "Comfortably Contents," "Live for Todays," and "Sick and Tireds." Each of these retirement types have different attitudes, outlooks, concerns, financial preparation and ways of living their retirement years.

As you will learn, retirement isn´t what it used to be. It is far more varied, exciting, unpredictable, and in many ways, more difficult than it was for prior generations. Thanks to increasing lifespans and a lower average retirement age, today people can look forward to spending 20 years or more in retirement. And based on the research, there is a new vision of retirement emerging. For many, retirement is no longer means to "withdraw," "disappear," "wind down" or "stop." It now means new beginnings, continued productivity and personal reinvention.

Many of your clients will have only a vague concept of what their retirement could be and each will have a different vision for their retirement. In addition, the leading edge of 76 million baby boomers are beginning to migrate into retirement, and these findings may be a wake-up call for them as they look at the four segments to see which one resembles them.

Financial advisors need to help their clients understand and plan for their personal retirement freedom. Though financial planning may be more challenging today, it creates new opportunities for you to deepen your relationships with your existing clients, attract new clients and sell more products. Many of the proprietary research findings and insights from the "Re-Visioning Retirement" study are included in the LifeCourse Navigation seminar to help your participants determine if they´d rather spend their futures as "Ageless Explorers," "Comfortably Contents," "Live for Todays" or "Sick and Tireds." By giving the LifeCourse Navigation Seminar you can become the expert that helps them navigate toward their unique retirement dream.



* Sponsored by AIG/SunAmerica, 2002

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